Google Ads Specialist
Riga, Riga, Latvia
Full Time
Experienced
At Ubiquiti Inc., we create technology platforms for Businesses, Smart Homes, and Internet Service Providers, driven by our goal to connect everyone, everywhere. To date, Ubiquiti has shipped over 100 million devices worldwide, from ISP networking products to next generation of IT solutions. Our growth is made possible by the dedicated team of hundreds behind the scenes. From software developers and product managers to designers and strategists, Team UI is driven to achieve our common goal: Rethinking IT.
At Ubiquiti, you’ll heighten your potential and broaden your horizons - all while shaping the future of connectivity. R&D team in Riga with over 130 engineers is leading development of many exciting new products. Our mobile team brings UniFi and UNMS web applications to Android and iOS platforms. We also work in several other projects like WiFiman. In all our projects have got 100k+ monthly active users.
About the role:
Ubiquiti is looking for a key person who manages Ubiquiti’s Google Ads accounts and potentially other digital marketing channels. You will work in a dynamic and international environment and be responsible for managing Ubiquiti’s advertising accounts across global regions, such as the USA, APAC, Europe, and others.
Responsibilities:
Campaign management:
Campaign performance:
Collaboration:
Budget:
Requirements:
Benefits:
At Ubiquiti, you’ll heighten your potential and broaden your horizons - all while shaping the future of connectivity. R&D team in Riga with over 130 engineers is leading development of many exciting new products. Our mobile team brings UniFi and UNMS web applications to Android and iOS platforms. We also work in several other projects like WiFiman. In all our projects have got 100k+ monthly active users.
About the role:
Ubiquiti is looking for a key person who manages Ubiquiti’s Google Ads accounts and potentially other digital marketing channels. You will work in a dynamic and international environment and be responsible for managing Ubiquiti’s advertising accounts across global regions, such as the USA, APAC, Europe, and others.
Responsibilities:
Campaign management:
- Set up, manage, and optimize all Google Ads campaign types: Search, Shopping, Display, Discovery, Remarketing, Performance Max, Video for the brand and e-commerce store;
- Continually seek out and establish proper keywords for global markets and user segments to deliver Ads to the right target audience;
- Troubleshoot any account, setup and/or tracking issues;
- Manage and optimize search engine marketing campaigns to improve search rankings and drive qualified traffic to Ubiquiti’s website and e-commerce store in multiple regions across globe;
- Stay updated with the latest advertising and marketing trends and best practices.
Campaign performance:
- Monitor and analyze campaign performance using data-driven insights to make informed decisions and adjustments;
- Improve campaigns to achieve maximum ROI and maintain important campaign metrics like CTR, conversion rates, CPL, and others;
- Conduct A/B tests on ad creatives, landing pages, and bidding strategies to continuously improve campaign performance.
Collaboration:
- Partner with store, strategy, and regional marketing managers to implement the most effective user acquisition strategies;
- Collaborate with the design team to develop the most effective campaign creatives.
Budget:
- Manage and implement bidding strategies to guarantee optimal performance and budget allocation.
Requirements:
- 3+ years of experience in Ads management;
- Proficient in working with both Google AdWords and Google Merchant Center;
- Experience in Ads management for direct e-commerce sales channels;
- Ideally, you have set up Ads for multiple countries and/or regions (such as the USA, APAC, Europe, etc.);
- Familiar with Google Search console, GA4, SEO, email marketing platforms or similar tools;
- Strong understanding of target ROAS and the ability to scale campaigns based on performance;
- Detail-oriented;
- Ability to multitask;
- Fluent in Latvian and English.
Benefits:
- International work environment and work with global development teams;
- Ability to deliver software that is used by millions of people across the globe;
- Access to all Ubiquiti products;
- Premium medical insurance;
- Hybrid work - office in Riga;
- Flexible work hours;
- Compensation package matching global standards, including competitive salary depending on your qualification and background (starting from 2000 up to 5000 Euro gross monthly);
- A-class office with all the necessities - snacks, drinks, free parking, etc!
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